Rebrand

Elton John is an iconic musician whose adventurous and playful persona demands branding that is equally lively. After conducting some visual research and cataloging Elton's visual history I gave him a brand that effectively communicates his spirit and artistic values. After finalizing the logo I created a visual ecosystem that allowed the brand to be expressed in all forms it would take in the real world; print, web design, and collectible merchandise. To explore the website I designed using Figma, you can click the button below or view a JPEG of the site posted .